Cygnet Health Care’s Nursing Career Podcast
Life Changing Careers: the employer brand proposition is core to all of Cygnet Health Care’s employer marketing. We help them turn their employer brand into content. We used our passion for content marketing to turn their proposition into action. That’s why we created Why We Care: The Nursing Career Podcast for a highly competitive market that’s nurse recruitment. When talent is harder to come by you try harder. And that’s what we did.
Two Seasons. 10 episodes.
We led on the creation of the Why We Care concept and planned and produced Season 1. We worked with Cygnet’s content partners to create the logo, and record and edit the episodes for Season 1. Each episode includes staff, service users, or patients sharing stories and opinions and giving advice. The result? A landmark content franchise for the employer brand that’s authentic to Cygnet Health Care.
This put a big smile on our faces in February 2021
This was collaboration in action. We worked with Cygnet Health Care’s content partners to ensure the branding was on point and asset creation ran smoothly. We also worked with Springpod to amplify the advertising assets [video, audio, and image ads] across Google, Facebook, Instagram, LinkedIn, Spotify, and the Cygnet Health Care Talent Pool.
“A lot of work has gone into our EVP, lots of research and A/B testing. Chris has helped us take it to the next level by making it more than Cygnet and making it relevant to the entire healthcare sector. It's truly evolving. He is also a pleasure to work with!"
ROWAN MARRIOTT HEAD OF RESOURCING, CYGNET HEALTH CARE